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    Sewells Group is a global consulting and outsourcing firm which specialises in the automotive retail industry.

    We operate across the Asia Pacific, Africa and the Middle East regions.  We are in the business of improving the performance of individuals and organisations engaged in automotive retail. Our in-depth subject matter expertise in this area and our deep engagements with many leading automotive brands make us a leader in our business.


      Peer-group forums where dealers are able to identify the financial drivers, processes and practices which lead to superior business results.

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      Sewells Group offer a consulting service which matches the expertise and competence of a Sewells Group consultant with a client’s specific needs.

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      Sewells Group MRA model is a high level financial and performance analysis model which is used to analyse automotive retail performance and to guide strategic decision making.

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      Sewells Group MRA Performance Model App is designed to support dealer management teams as they assess and interpret high level financial results, anywhere, anytime.

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      A fully integrated, secure web based data collection, analysis management tool designed exclusively for the retail automotive market and has proven its capability & capacity.

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      Dealers require meaningful financial information in order to make informed strategic decisions in their businesses, and to better achieve the BM model.

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      The key to meaningful training and development interventions is the effective identification of training and development needs.

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      Developing integrated learning pathways enables learners to understand the road to competence and to plan their development requirements appropriately.

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      All motor dealers face the challenge of retaining and developing effective management and staff to allow them and the business to grow.

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      Sewells Group recognises the importance of accurate and meaningful training and development data and can support clients with our admin support teams and our online learning management system.

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      We have a well evolved technical education and skill development offer for automotive OEM’s and their dealers.

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      Sewells Group's strategic partnership with National Skills Development Corporation (NSDC) in India focuses on promoting skill development in Automotive Retail.

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      Training and development must support the OEM’s and dealers operational plans by preparing individuals for the introduction of new products and systems.

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      Sewells Group works with clients to implement appropriate recognition and reward systems which are sustainable and become focal points for new entrants to achieve.

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      Sewells Group leadership programs are designed to develop individuals to meet these challenges.

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      The departmental leadership programme is designed to equip participants with the knowhow and strategic tools to enable them to effectively drive departmental performance.

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      Designed to equip delegates with the knowhow and strategic tools to enable future dealership managers to successfully achieve a balanced approach to leading and directing automotive retail operations.

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      Sewells Group assists clients to design the processes which will best serve their customers’ needs based on the businesses environment.

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      Effectively designing processes is only the start. The challenge is to be able to implement and apply them consistently and effortlessly.

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      Sewells Group provides coaching support to a dealer implementing new processes or wishing to improve their performance with the current processes.

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      Tracking process activities is an essential step in sustaining and evolving process efficacy.

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      Ensuring that your processes are compliant with the standards you have set is a key part of process efficacy.

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    • AutoVarsity
      Sewells Group MRA Performance Model - Interview with Paddy O'Brien
      Sewells Group MRA Performance Model - An Overview with Greg Strydom
      Sewells Group Social Media Insights - 3 Tips for Social Media Success
      Sewells Group Insights 2 - 5 Questions Dealers Should Ask About Social Media?
    • Sewells Group Insights 1 - 3 Key Issues for Modern Dealers
      Balancing the Business - 10 Minutes with Paddy O'Brien
      5 Questions Dealers Should Ask Themselves about Social Media




    • Mazda's Next Big Challenge
      Friday 24th October 2014  10:31am
      HIROSHIMA, Japan -- Masamichi Kogai, Mazda Motor Corp.'s cost-conscious CEO, says he has no plans to revive the discontinued RX sports car series. Instead, he wants to plow limited resources into improving the ...
      read more
      view article
    • CCI fines car makers $420 million for anti-competitive practices
      Friday 26th September 2014  11:25am
      CCI fines car makers $420 million for anti-competitive practices BY ADITI SHAH (Reuters) - The Competition Commission of India (CCI) has fined more than a dozen global and local carmakers a total of 25.5 ...
      read more
      view article
    • JLR will build Range Rover Evoque in China
      Tuesday 16th September 2014  04:43pm
      JLR will build Range Rover Evoque in China Tuesday, 16th September 2014 The Range Rover Evoque will be the first nameplate built at Jaguar Land Rover's new China factory, company CEO Ralf Speth said. "We are...
      read more
      view article
    • Audi sales rise 10% in July on China, SUVs
      Wednesday 10th September 2014  07:10pm
      Audi sales rise 10% in July on China, SUVs Audi AG says its August sales in China rose 10 percent year on year last month to 47,145 vehicles. For the first eight months, China's top-selling luxury brand sold a...
      read more
      view article
    • BMW hikes output at Rayong factory
      Thursday 14th August 2014  04:37pm
      BMW hikes output at Rayong factory German luxury-car maker BMW is spending 9 million euros (385 million baht) to expand its Thai plant and upgrade its logistics system to support the growing domestic market...
      read more
      view article
    Mazda's Next Big Challenge
    Friday 24th October 2014  10:31am

    HIROSHIMA, Japan -- Masamichi Kogai, Mazda Motor Corp.'s cost-conscious CEO, says he has no plans to revive the discontinued RX sports car series. Instead, he wants to plow limited resources into improving the Skyactiv technologies that set the brand's bread-and-butter vehicles apart from the competition.

    The move underscores the fragile state of Mazda's recovery and the challenge the CEO faces in keeping products competitive with the first round of Skyactiv redesigns already halfway over.

    Mazda's seven-vehicle lineup is almost stretched to its max, Kogai said. It's time to focus on a new generation of improvements. 

    "It's difficult for us at present to further expand our lineup," Kogai told Automotive News at the company's headquarters here. "The company is still in the process of improving its financial structure. We want to focus our limited resources on the Skyactiv products that we have today."

    Every nameplate except the CX-9 crossover and Mazda5 minivan has received a Skyactiv makeover. Skyactiv is the name Mazda gave to a variety of technologies behind a more efficient powertrain, lightweight body and sportier chassis.

    The Skyactiv Mazda2 has yet to reach the U.S. but is on sale in Japan. The overhauled MX-5 Miata roadster was unveiled this year with a 2015 U.S. launch date. And a new CX-3 subcompact crossover based on the Mazda2 will debut this month at the Los Angeles Auto Show.

    The big question for Kogai: What next? The small, export-reliant company is under pressure to meet increasingly stringent emissions standards around the world. But it lacks the deep r&d coffers of Japanese rivals Toyota Motor Corp., Nissan Motor Corp. and Honda Motor Co.

    When Kogai, 60, took office in June 2013, he inherited a company that had just recorded its first annual profit in five years. 

    In many ways, today's Mazda looks stronger than ever. It is booking record profits, U.S. sales are outpacing the industry's and it has rebalanced its global production footprint with a new plant in Mexico. Incentives are down; transaction prices are up.

    But Kogai's challenge is keeping that momentum with a tight lineup and preparing future products on a shoestring budget.

    "Mazda is at a turning point," said Takaki Nakanishi, an auto analyst with Jefferies Japan in Tokyo. "Consistent success will be determined by the next generation of products."

    Kogai says his top immediate priority is achieving quality sales, not just higher volumes. Discipline will be key: He favors a more focused core lineup over flashy cars such as the RX-8, and lower incentives. So far, his strategy has been working. 

    Take the redesigned Mazda3 compact. U.S. sales fell 2 percent to 87,505 units through October. But Mazda says its share of retail, nonfleet sales in the compact segment is actually up.

    Average incentives on the Mazda3 fell by half to $1,203 in the first nine months from the year-earlier period, according to TrueCar Inc. By contrast, average incentives for the entire compact segment rose 24 percent to $2,048. 

    'Holding down incentives'

    Mazda's incentives as a brand have been in reverse since 2011, said Edmunds.com analyst Jonathan Mandanici. And average transaction prices are up 10 percent so far in 2014 vs. 2012.

    "We're holding down incentives, without pursuing volume," Kogai said. "The challenge for us now is how we can sustain this."

    Kogai has scaled back his forecast that Mazda's U.S. sales could hit a record approaching 400,000 vehicles in the fiscal year ending March 31, 2016. Now he says he doesn't consider that figure "an absolute target," though he'd like to get there "eventually." 

    Maintaining discipline also means not being tempted into ego entries, such as a revived RX sports car, he said.

    Mazda retired the RX-8 in 2012 amid slumping sales.

    Despite being a signature car for the Mazda, equipped with the brand's famed rotary engine, RX is dead for now, Kogai said. 

    "We don't have that kind of vehicle in our future product plan," he said. "If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products."

    Analysts applauded the decision to park the RX. 

    "A brand this size needs only so many poster cars," said Kurt Sanger, an auto analyst with Deutsche Securities Japan in Tokyo.

    Kogai, an avid baseball fan and former pitcher, draws from the diamond when planning his product portfolio. The truly successful company doesn't rely on just one product, just as a pennant-winning team doesn't rely on a star power hitter. "We don't need a home run, if each player hits a single," he said. 

    But Kogai knows Mazda's Skyactiv engines, which first appeared in 2011, need updating to keep getting on base with customers.

    That plan hinges largely on a new generation of engines, dubbed Skyactiv 2, that could debut by 2020 with a target of achieving 30 percent better fuel economy than the current line.

    Mazda engineers outlined the strategy this year, saying the gains will come through improvements in the existing combustion engine technology and through the introduction of homogeneous charge compression ignition, or HCCI.

    The latter technology compresses the fuel-air mixture to such a high pressure and temperature that it ignites by itself without requiring a spark, similar to the way a diesel engine operates. It's a technology that numerous automakers have pursued for decades, so far without commercial success.

    Tough competition

    Kogai declined to discuss the progress toward introducing HCCI.

    Analyst Nakanishi expects the first such engines around 2018. They will use HCCI only during limited combustion ranges and rely on traditional spark ignition in others, he predicted.

    Mazda's determination to squeeze better performance from the internal combustion engine diverges from the strategies of rivals with bigger r&d budgets, who are pursuing a range of alternative drivetrains, such as hybrids and fuel cells.

    "They want best-in-class combustion engines, but they also will have to do something in terms of electrification," said Chris Richter, an auto analyst at CLSA Asia-Pacific Markets in Tokyo.

    "Of course, there are worries," he said. "They are competing directly against automakers with a lot more resources." 

    Mazda has invested in electrified drivetrains to meet more stringent emissions standards, mainly engine stop-start or brake-regeneration technologies. It licenses its hybrid system from Toyota. 

    Controlling cost on the new technology is paramount for Mazda, one of the world's smallest global, mass-market automakers. One reason Kogai wants to keep refining the Skyactiv engine is because it is a cost-effective approach with a proven technology.

    "The biggest challenge will be how we can reduce costs," he said. "If technology costs a lot, I believe you can't just force it on customers simply because it's good technology."

    Yet by just piggybacking on existing Skyactiv engines, Mazda's next generation runs the risk of delivering only incremental, not revolutionary, increases in performance and efficiency. 

    "It won't be easy," Kogai said, "but we need technologies that can be deployed across the board, and a way of reducing costs."

    Source: http://www.autonews.com/article/20141110/OEM/311109962/mazdas-next-big-challenge


    CCI fines car makers $420 million for anti-competitive practices
    Friday 26th September 2014  11:25am
    CCI fines car makers $420 million for anti-competitive practices

    (Reuters) - The Competition Commission of India (CCI) has fined more than a dozen global and local carmakers a total of 25.5 billion rupees ($420 million) after a probe found they had engaged in anti-competitive practices in the world's sixth largest auto market.

    The Indian penalty follows heightened regulatory scrutiny of the auto industry in China, the world's largest auto market. Several global car and spare parts makers have been fined, or are being investigated, by China's anti-monopoly regulator, the National Development and Reform Commission.

    The CCI said in a statement it had fined the 14 automakers after its investigation showed they were restricting access to spare parts, which in turn made them more expensive for consumers.

    It listed the automakers fined as the local unit of Honda Motor Co (7267.T), Toyota Motor Co (7203.T), Volkswagen AG (VOWG_p.DE) and its unit Skoda Auto, BMW AG (BMWG.DE), Daimler AG's Mercedes-Benz (DAIGn.DE), Fiat SpA (FIA.MI), Ford Motor Co (F.N), General Motors Co (GM.N) and Nissan Motor Co (7201.T).

    Local carmaker Tata Motors Ltd (TAMO.NS) was handed the highest penalty of 13.46 billion rupees. The other Indian carmakers fined were Maruti Suzuki Ltd (MRTI.NS), Hindustan Motors Ltd (HMTR.NS) and Mahindra & Mahindra Ltd (MAHM.NS).

    The fine, equivalent to two percent of the carmakers' three-year average India revenue, is payable within 60 days, the regulator said.

    "The anti-competitive conduct... has restricted the expansion of spare parts and independent repairers segment of the economy to its full potential, at the cost of the consumers, service providers and dealers," it said in the statement.

    In a statement, Ford's India unit said it was reviewing the order and its implications, adding that the company had been working to enhance the availability of parts.

    Tata Motors spokeswoman also said the company would study the CCI order before making any comment.

    Mahindra & Mahindra said it planned to appeal the watchdog's order. A Honda executive in India was not available for a comment, while a Maruti spokesman declined to comment.

    The India representatives of the other carmakers did not immediately respond to request for comment.

    The CCI said it had launched its investigation in 2011 after receiving information that spare parts made by some companies in India were not freely available in the market, resulting in higher prices for the parts and repair and maintenance services.

    It said it had asked the carmakers to rectify their anti-competitive behaviour, which it said impacted 20 million customers.

    ($1 = 60.5100 rupees)

    (Editing by Sumeet Chatterjee and Miral Fahmy)

    Source: http://in.reuters.com/article/2014/08/26/india-antitrust-autos-idINKBN0GQ0NP20140826

    JLR will build Range Rover Evoque in China
    Tuesday 16th September 2014  04:43pm

    JLR will build Range Rover Evoque in China

    Tuesday, 16th September 2014

    The Range Rover Evoque will be the first nameplate built at Jaguar Land Rover's new China factory, company CEO Ralf Speth said.

    "We are starting with the vehicle with the highest demand" in China, Speth told journalists at a press event here.

    Jaguar Land Rover may later add production of its new Land Rover Discovery Sport, he said. "We are starting with one vehicle at first. We have to train our employees and bring them up to speed," Speth said.

    The factory in Changhsu, northeast of Shanghai, will officially open in October with production starting shortly after. Jaguar Land Rover's joint venture with China's Chery Automobile Co. will run the plant.

    It is Jaguar Land Rover's first full-scale assembly plant outside the United Kingdom and includes an engine plant that will start production in 2015. That plant will produce the automaker's new range of Ingenium four-cylinder engines.

    China is a fast-growing market for Jaguar Land Rover. In the first six months, the automaker sold 62,479 vehicles in China, out of a global volume of 240,372.

    The plant also will build vehicles to be sold under a new joint-venture brand, which was a condition of the Chinese government's approval of the factory. 

    Asked whether Jaguar Land Rover will build a long-wheelbase version of the new Jaguar XE compact sedan in China, Speth replied: "If we do a longer version, then we have to produce the vehicle in China; otherwise it doesn't make sense."

    Last year, Bernstein analyst Max Warburton wrote that the automaker targets sales of 150,000 cars in China in 2015. He estimated that Jaguar Land Rover makes half of its global profits in China, thanks to strong demand for the Range Rover and Range Rover Sport. 

    Last year, Jaguar Land Rover made a profit before taxes of 2.5 billion pounds (24.9 billion yuan).

    Jaguar Land Rover builds cars from kits in India, and the company has announced plans to build a plant in Brazil with production scheduled for 2016. Speth said the company was in talks to build a plant in Saudi Arabia.

    Source: http://www.autonewschina.com/en/article.asp?id=12269

    Audi sales rise 10% in July on China, SUVs
    Wednesday 10th September 2014  07:10pm

    Audi sales rise 10% in July on China, SUVs

    Audi AG says its August sales in China rose 10 percent year on year last month to 47,145 vehicles. For the first eight months, China's top-selling luxury brand sold a record 364,090 units, up 16 percent.

    Audi remained comfortably ahead of rival Mercedes-Benz, which sold 21,398 vehicles in China last month, up 18 percent year on year. BMW AG has not yet announced August sales.

    While Audi continues to set monthly sales records in China, the German automaker has been the target of antitrust regulators.

     Last month, the 21st Century Business Herald reported that Audi would be fined 250 million yuan ($41 million) for violating anti-monopoly laws. 

    Under the 6-year-old anti-monopoly law, the National Development and Reform Commission, China's antitrust regulator, can impose fines ranging from 1 to 10 percent of a company's revenues for the previous year.

    The National Development and Reform Commission has been investigating the business practices of Audi's sales arm with dealers in Hubei province.


    BMW hikes output at Rayong factory
    Thursday 14th August 2014  04:37pm

    BMW hikes output at Rayong factory

    German luxury-car maker BMW is spending 9 million euros (385 million baht) to expand its Thai plant and upgrade its logistics system to support the growing domestic market.

    "The new investment will go mainly to expand production of passenger cars and motorcycles at Rayong's Amata City Industrial Estate," said Jeffrey Gaudiano, managing director of BMW Manufacturing (Thailand), the group's local production arm.
    The company plans to raise production of passenger cars to 10,000 vehicles in 2015 from 8,880 this year, with the motorcycle segment set to churn out 1,000 units next year.




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    WorldMark Privacy Policy – July 2014